"The NRA to the Second Amendment is like Westboro Baptist Church to the Bible."


What: Ellen’s, a local Dallas diner, took a stand against the NRA during their annual meeting the weekend of May 4, by donating a portion of their profits to to Mom’s Demand Action. On Mother’s Day, this past Sunday, the diner presented a $15,000 check to the organization.


Though the NRA launched a full-scale PR war against Ellen’s in order to drive their attendees away from the diner, the added media attention ultimately drove up their profits by 27 percent, bringing in 423 more customers than the average weekend.


Why: The NRA has been locked in a fierce rhetorical battle against advocates of stricter gun control legislation. Since the Parkland shooting, the organization has both stung and been stung. While the NRA has been a frequent target of criticism from proponents of gun control, the gun rights group hasn't been shy about responding to criticism and accusing the media of bias.

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Located near the NRA convention, Ellen’s was faced with the prospect of accepting NRA money as members booked tables during the weekend. Co-owner Joe Groves was not fond of this idea, citing the NRA’s attacks on the Parkland students and the group's response to the 2016 shooting in Dallas that killed five police officers, two of whom he considered close friends.


Groves decided to take a stand against the organization by adding a note at the bottom of the establishment's receipts


The original note read, "Thanks for visiting Ellen's! A portion of this week’s proceeds will be donated to organizations dedicated to implementing reasonable and effective gun regulations. Welcome to Dallas!"


After a widespread public reaction to the note, Groves elaborated by adding, “a portion of this week’s proceeds will be donated to organizations dedicated to implementing reasonable and effective gun regulations that protect a citizen’s 2nd Amendment rights and also help reduce needless gun violence.”


The NRA responded by calling for a boycott of the restaurant.

NRA supporters followed suit, and warned others to not eat at the diner.

However, the guns rights group was faced with a counter-backlash.

And in the end, considering the boost in profits Ellen's experienced, it appeared that the NRA came out on the losing end of its war with the local diner.

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