"So you'll like some meme on Instagram."
Watch: A new public service announcement warns young Americans to vote in the upcoming midterms lest they fall victim to the supposedly selfish whims of the elderly.
Another Acronym, a progressive advocacy group, last week released the video last week, which was created pro-bono by Nail Communications. The clip
The video features a series of elderly, white, and apparently wealthy characters urging young people not to vote. In over-the-top style, dripping with irony, they explain that American democracy -- and President Donald Trump in particular -- is serving their narrow interests just fine.
"Trump: That was us," says a pearl-adorned woman, reverently.
"He's our guy," adds a grandfatherly gentleman.
"Tax cuts for the rich?" scoffs a tweed-jacketed geriatric. "Hell yeah. I'm rich as fuck."
Actors go on to express disinterest in a litany of other liberal policy priorities -- climate change, school shootings, and police shootings of African-Americans -- and confidence that young people will not turn out to vote in the November federal elections.
"Sure you don't like it," says the grandpa.
"So you'll like some meme on Instagram,"
Young people might "go to one of those little marches" or "share this video of Facebook," other actors predict.
"But you won't vote," says the tweedy man -- driving home the reverse psychology.
Meanwhile, the actors assure viewers, they will be voting as reliably as ever: "Because we're a generation of doers, not whiners, and we're doing great."
@suzytweet Powerful? Powerfully insulting to older people, portraying us as selfish, mean arch-conservative monsters. Not to mention promoting divisiveness in a country being torn apart.— Don't Act Your Age (@DontActYourAge2) October 4, 2018
@nail and @anotheracronym this is why your PSA is counter productive: from the @rosariodawson feed. It foments hatred of older people. I applaud your intent but the delivery is #ageist and divisive. These are not the Democratic ideals I stand for. #disruptageism pic.twitter.com/acH1Pu0nIb— Meg LaPorte (@AgingMeg) October 4, 2018
Why: Democrats have been waiting for the opportunity to electorally rebuke the Republican Party since Trump's shock election.
But with the midterms just weeks away -- and a partisan circus unfolding over the confirmation of Supreme Court nominee Brett Kavanaugh -- an NPR/PBS NewsHour/Marist poll released Wednesday found that Republican enthusiasm about voting has surged to roughly equal that of Democrats.
Adam Johnson is an editorial intern at Pluralist.