"So you'll like some meme on Instagram."

Watch: A new public service announcement warns young Americans to vote in the upcoming midterms lest they fall victim to the supposedly selfish whims of the elderly. 

Another Acronym​, a progressive advocacy group, last week released the video last week, which was created pro-bono by Nail Communications. The clip went viral after getting picked up on Wednesday by Now This, a creator of liberal-leaning and social media-friendly news videos. 

The video features a series of elderly, white, and apparently wealthy characters urging young people not to vote. In over-the-top style, dripping with irony, they explain that American democracy -- and President Donald Trump in particular -- is serving their narrow interests just fine. 

"Trump: That was us," says a pearl-adorned woman, reverently.

"He's our guy," adds a grandfatherly gentleman.

"Tax cuts for the rich?" scoffs a tweed-jacketed geriatric. "Hell yeah. I'm rich as fuck."

Actors go on to express disinterest in a litany of other liberal policy priorities -- climate change, school shootings, and police shootings of African-Americans -- and confidence that young people will not turn out to vote in the November federal elections. 

"Sure you don't like it," says the grandpa. 

"So you'll like some meme on Instagram," adds a Florida pensioner type. 

Young people might "go to one of those little marches" or "share this video of Facebook," other actors predict.  

"But you won't vote," says the tweedy man -- driving home the reverse psychology. 

Meanwhile, the actors assure viewers, they will be voting as reliably as ever: "Because we're a generation of doers, not whiners, and we're doing great."

Many liberals on Twitter cheered the video as a effective messaging. 

But others complained that it stokes hatred of the elderly and alluded to a common conservative complaint of liberals: Namely, that they play a destructive game of identity politics. 


Why: Democrats have been waiting for the opportunity to electorally rebuke the Republican Party since Trump's shock election. 

But with the midterms just weeks away -- and a ​partisan ​circus unfolding over the confirmation of Supreme Court nominee Brett Kavanaugh -- an NPR/PBS NewsHour/Marist poll ​released Wednesday found that Republican enthusiasm about voting has surged to roughly equal that of Democrats. 

Millennials, who tend to vote Democratic, have in recent elections turned out at significantly lower rate than baby boomers -- 51 percent versus 71 percent, according to the Pew Research Center.

Adam Johnson is an editorial intern at Pluralist.

You can reach him on Twitter.