"So as an act of compassion, justice and (dare we say) feminism, we’re ditching the byproduct of a hens menstruation."
Rooted Coffee Co., a now-vegan purveyor of coffee and baked goods, announced the move on July 13 via social media. The company said it had been moved to act against eggs after learning "some disgusting truths" about the industry.
"So as an act of compassion, justice and (dare we say) feminism, we’re ditching the byproduct of a hens menstruation," Rooted said. "An egg belongs to the hen who made it. She worked really hard to make it. We didn’t."
Rooted, which is run by a husband-wife duo
Rooted said that from its founding in 2013 it has used "
"Whether it’s ethical clothing, organic beauty products, recycling, or where our food comes from, we find it inspiring when people live out their convictions passionately and kindly, even though it means we are challenged to examine our choices, which is inconvenient and often painful," Rooted said.
Having given up cow's milk in January, the company also is also committed to being gluten-free and serving "
Despite its self-imposed limitations, Rooted promised customers its best-selling menu item, the Cashew Waffle, would still somehow